quality is subject to the economy. This is sad, can not be disputed when one considers the historical development. After the 2nd World War II returning American GIs had their pockets full of money. During the war they had not had the opportunity to spend the greenbacks. The demand for cars rose dramatically. The companies in Detroit, especially General Motors, the car almost torn from his hands. Quality was only a secondary consideration. An American quality expert who once claimed that the cars had been sold even if they had only three wheels. So great was the demand.
quite different in Japan. There was economic impact of the lost war in ruins. General MacArthur sought an expert in the country, who had helped in the war, to ensure the quality of production in the U.S.: W. Edwards Deming. It was never the strategy of the Japanese Government in all areas in the world market to be successful. Man sought on the contrary from certain areas in which they figured their chances. The automotive industry was such a sector. In the 60s, the Japanese companies in Detroit taught to fear. They also sold a German provider of U.S. market: VW. These successes were due not least to that because people in Japan assumed the doctrine of Deming, consistently been realized and further developed.
years later should repeat a similar development in the chip market. Japanese companies have been very successful is to make their process. The yield was much higher than competitors from the United States. This allowed Japanese companies to reduce prices. Intel, Texas Instruments and Motorola, after all, the inventor of the integrated circuits, were forced to abandon the production of memory chips. They could compete in price anymore. was in the 80s The embassy also arrived at Ford. It was understood that the success of Japanese manufacturers in either the lower wages or lay on unfair trade practices. They asked Deming for help. Ford, the first of the Big Three in Detroit, who was Deming's methods they could. At GM, it took a few years. As I said a CEO of Siemens, "That changes the heavy tanker, the ride is always the most difficult task."
quality is not always in demand, but one can say with certainty: the medium and long term, quality will always. This is especially true for a consumer climate in which the market is characterized by saturation. If all goods cost about the same amount, then the quality of the decisive factor in the purchasing decision. One reason for high quality, which is often overlooked, is the company itself classified. One product, an innovative design, a form of distribution can be copied easily. Within months and years the competition with a similar offer in the market. The competitive advantage is won not last long.
But not the quality. It is not a property that can be fixed to one characteristic. Rather, a variety of measures are taken, both in product and in the process of production to achieve high quality. Thus, this factor is very difficult for a competitor to copy. The competitive advantage can be maintained over the years.
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